Why is it important to have a defense category in event measurement?

Having a defense category in event measurement is crucial because it enables event organizers to assess the overall effectiveness and impact of the event. This assessment allows them to make informed decisions about whether to repeat an event in the future. A defense category can encompass various metrics, such as attendee satisfaction, engagement levels, and return on investment. By analyzing these components, organizers can justify their decisions based on data, ensuring that future events are built upon successful strategies and avoiding the repetition of less effective ones. This proactive approach not only aids in resource management but also helps in refining the event strategy, ensuring that the organization maximizes its efforts in hosting events that provide value to both the attendees and the organization itself.