Which of the following is a key metric to measure the success of a digital event?

Attendance rate is a critical metric for measuring the success of a digital event because it directly reflects participant engagement and interest. A higher attendance rate typically indicates that the event successfully attracted its target audience, which is essential for the event’s overall effectiveness. It also suggests that the promotional efforts were successful in reaching potential attendees, and the content or offerings were relevant to their interests.

Furthermore, attendance rate can provide insights into the event's value. A significant number of attendees often correlates with positive participant feedback and satisfaction, increasing the likelihood of future event attendance and fostering community growth around the event theme.

While other metrics, such as the cost of advertising, number of sponsors, or social media likes, can provide useful data points, they do not capture the core participant engagement that the attendance rate does. These other metrics may reflect aspects of the event's reach or visibility, but the attendance rate uniquely indicates how well the event fulfilled its purpose of drawing in and engaging participants.