Which interactive tool can also serve as a demand generation method?

Twitter serves as a powerful demand generation method due to its vast reach and the ability to engage with a large audience in real-time. As a social media platform, it allows organizations to promote their events, share valuable content, and interact with potential attendees, thus generating interest and leads. The dynamic nature of Twitter facilitates conversations, enabling businesses to establish connections and drive traffic to their events or offerings through strategic tweets, hashtags, and trends.

The other tools listed have their specific benefits but do not inherently possess the broad marketing capabilities that Twitter does. Polling and surveys are excellent for gathering feedback and insights from participants, while live chat can enhance customer service and engagement during events. However, they do not encompass a demand generation strategy in the same way that leveraging a social media platform can, particularly in terms of creating brand awareness and attracting new audiences.