When should you establish goals for an event?

Establishing goals for an event during the planning phase is critical as it sets the foundation for all subsequent decisions and actions. During this phase, event organizers can align goals with the overall purpose and audience needs, ensuring that the event's direction reflects strategic objectives. This timing allows for comprehensive planning that incorporates these goals into marketing strategies, budgeting, and logistics.

By defining clear, measurable goals at this stage, event planners can create a cohesive experience that meets or exceeds stakeholder expectations. These goals also serve as a guideline for evaluating success after the event, ensuring that every aspect of the planning and execution is aligned with the intended outcomes. This proactive approach helps maintain focus throughout the event lifecycle and ensures resources are used efficiently to achieve desired results.