When should you conduct your pre-interview with the speaker(s)?

Conducting the pre-interview with the speaker two weeks before the event is optimal for several reasons. This timeframe allows for adequate preparation while ensuring that the topics discussed remain fresh in the speaker’s mind. A two-week lead time provides an opportunity to clarify key points, review the goals of the session, and align on the audience's expectations.

This timing also leaves room for any necessary adjustments or follow-up questions that may arise after the pre-interview. It strikes a balance between giving speakers enough time to prepare while being close enough to the event that the strategic context stays relevant.

In contrast, scheduling the pre-interview one week before the event may not provide sufficient time for adjustments or additional preparations, while conducting it one month prior might result in information becoming stale or misaligned with last-minute changes. Holding the pre-interview on the day of the event would likely lead to rushed discussions, missing the chance to properly prepare both the speaker and the audience for a successful presentation.