What might NOT be considered a direct financial benefit of digital events?

Social media engagement metrics are primarily focused on measuring interaction, reach, and awareness rather than generating direct financial returns. While these metrics can indicate the success of an event by assessing the level of audience engagement, they do not directly translate into monetary benefits. In contrast, sponsorship revenue, on-demand sales revenue, and ticket sales revenue are quantifiable financial gains that directly contribute to the profitability of a digital event. Sponsorship revenue is an income source from brands that support the event, on-demand sales revenue comes from the sale of recorded content or supplementary materials post-event, and ticket sales revenue is the income generated from attendees purchasing access to the event. Thus, social media engagement metrics stand out as they do not directly impact the financial success of the event.