What is the purpose of a bumper in video production?

A bumper in video production is a short piece of video or audio content that serves as a transition between segments of programming. Its primary purpose is to seamlessly introduce the next part of the show or event, ensuring that viewers are guided smoothly from one segment to another. This can be especially useful in maintaining viewer engagement and providing a professional flow to the programming.

While providing advertisement space, announcing statements during programming pauses, or cutting to commercial breaks might involve other forms of production elements, these do not accurately reflect the core function of a bumper. Instead, bumpers typically reinforce the brand identity and keep the audience oriented, making option B the most aligned with the standard role of a bumper in video production.