What is a primary goal of audience interaction during a digital event?

A primary goal of audience interaction during a digital event is to keep participants engaged and enhance their overall experience. This interaction can take many forms, such as Q&A sessions, polls, chat discussions, and live feedback opportunities. When participants feel involved and can share their thoughts or questions, they are more likely to stay attentive and enjoy the event. Engagement through interaction fosters a sense of community and belonging, which can significantly enhance the learning and networking experiences of attendees.

While filling gaps between presentations or identifying sales opportunities are also considerations for event planners, they do not focus primarily on the audience's experience. Reducing the need for content creation does not align with the goal of fostering engagement; rather, it may detract from the richness of the event. Therefore, enhancing the audience's experience through active participation stands out as the core objective of interaction in digital events.