What does live streaming entail in the context of digital events?

Live streaming in the context of digital events refers to broadcasting an event in real-time, allowing an audience to engage with the content as it unfolds. This means that participants can watch, listen, and interact with the event at the same time as it is happening, regardless of their physical location.

This method is particularly effective for creating a sense of immediacy and connection, as it replicates the experience of attending an in-person event where participants can engage in real-time discussions, ask questions, and respond to live polls or chats. This dynamic interaction enhances audience engagement and participation, making it an essential component of successful digital events.

In contrast, other options focus on different aspects of event content and delivery. Recording events for later viewing does not provide the live interaction aspect that streaming does, while audio-only presentations lack the visual element often essential in engaging participants during an event. Lastly, sharing event highlights on social media is a post-event strategy, which doesn’t embody the live experience essential to the definition of live streaming.