True or False: The role of the social media "chair" is to drive engagement and discussions around a digital event.

The role of the social media "chair" indeed involves driving engagement and discussions around a digital event, which makes the statement true. This person acts as a facilitator and liaison for social media activities, fostering a lively interaction among participants. They encourage attendees to share insights, ask questions, and participate in conversations that enhance the event's experience.

This role is crucial before, during, and even after the event, as it helps build excitement and maintain momentum. However, engagement strategies should be consistent throughout the event's lifecycle, rather than limited to specific times or conditions. For example, before the event, the chair might promote the event and encourage registration, while during the event, they might highlight key moments and encourage real-time sharing of content and discussions. This ongoing engagement contributes to a community feeling, making participants feel more connected to one another and the content.

The focus on fostering engagement through social media is essential for the success of digital events, emphasizing the importance of this role.