Regardless of whether your event is live or on-demand, which tool should you always incorporate?

Incorporating calls to action is essential for any event format, including live and on-demand. Calls to action serve as the guiding prompts that direct participants toward specific behaviors you want them to take post-event. This can range from encouraging them to sign up for future events, download materials, visit a website, or take advantage of special offers.

By providing clear and compelling calls to action, you're enhancing the engagement and effectiveness of your event. This tool ensures that attendees not only absorb content but also interact with it in a meaningful way that can lead to further engagement or conversion.

While the other options like polling, bios, and live chat offer valuable interaction and information, calls to action are pivotal in driving participant behavior and measuring the success of the event's objectives. They convert passive viewers into active participants, making them a foundational element in both live and on-demand event strategies.