According to best practices, what aspect must always be evaluated after each event?

Evaluating event profit or loss is crucial because understanding the financial impact of an event provides insights into its overall success and sustainability. This assessment allows event organizers to determine whether the revenue generated met or exceeded the costs associated with the event, which is fundamental for future planning and budgeting.

Financial evaluations encompass a broad range of elements including ticket sales, sponsorships, and expenses related to logistics, marketing, and staffing. By focusing on profit or loss, organizers can make informed decisions about what worked well and what areas require improvement in subsequent events. This financial perspective is essential for long-term planning and helps ensure that resources are allocated effectively for future initiatives.

While other aspects like team performance, audience satisfaction, and overall attendance are important metrics, they typically serve as supplementary insights that contribute to a fuller understanding of the event's impact but do not provide the same immediate visibility into whether the event met its financial goals.